Sunday, 29 May 2011

US Season 3 - Anna Vincenzo's - CLOSED

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Open or closed? CLOSED
Location: Boca Raton, FL

Episode Summary: Feisty owner and self taught cook CeCe running an Italian Restaurant in Boca Raton, Florida after moving from New York with her father Angelo and husband Michael. She swears almost as much as Gordon! Her father lent her $300,000 in 2001  to get her started with the restaurant. Angelo has been in the restaurant business for years with a successful pizzeria. She doesn't want to hear any criticism or that her food is not up to par and she often has mood swings from crying hysterically to screaming at everyone and threatening to close the restaurant. No one stands up to her so she continues in her ways. She is on the edge of bankruptcy and about to lose her house. She is in debt to the tune of $190,000 to her father and they have no customers.

Gordon arrives and is greeted by CeCe, stared at by her father and also meets Husband Server Michael who says in his suit looks like a gangster. He surprises server Ashton by ordering everything on the menu before seeing the menu, he then discovers that the menu is huge and reveals that it was a joke. Gordon orders the salmon divino salad, snapper Anna and a pizza. The salmon is dry and overcooked, tastes like cardboard and Gordon asks if it is fresh or frozen, it comes in fresh and is then frozen. The Snapper Anna looks like a dogs dinner and tastes of mush, Michael tastes it and says that it is soggy and needs to be baked for longer. CeCe refuses to taste the snapper. CeCe sends a message to Gordon via Ashton and he tells her to send CeCe out. The Pizza Del Nonna is soggy in the middle and crispy on the outside and generally bland. CeCe says that as he is British he knows nothing about pizza and when he tells her his opinion of the food she is not impressed with his criticisms. Gordon asks Michael to tell CeCe his opinion about the snapper he tried and he now says that is tender. Gordon has enough and walks out.

Gordon decides to return to watch a dinner service, he begins by inspecting the kitchen. The gnocchi is frozen and there are overcooked meatballs. The food goes out quickly and is sent back just as fast as there is no flavour. CeCe continues to be defensive, refuses to recook dishes and walks out the kitchen. Michael steps in and attempts to get food out whilst many customers fed up walk out of the restaurant. CeCe breaks down into tears outside and admits that she is scared of failure and Gordon tells her that he has failed as he has had to close 3 restaurants.

Gordon comes in early to meet the chefs and asks them to cook the entire 181 dish menu before the rest of the staff arrive. The staff arrive to the restaurant filled with the dishes and huge printed menus and asks the servers to put stickers on the items that are fresh or frozen. The majority of the items at 80% are frozen! Gordon works with CeCe to reduce the menu and introduces a family style lasagne special and a soup. Overnight the restaurant has a makeover showcasing a much lighter, contemporary restaurant with all new tableware and a caricature of CeCe. The new family style menu is revealed and it has been halved. Gordon brings in a restaurant consultant Daniel for a month to help get the kitchen back on track. Gordon reveals his marketing plan of a pizza making contest with local sportsmen and radio stations invited to take part with the Miami Dolphins declared the winner. The new menu is introduced to the staff, showcasing the freshness of the food and they are impressed with the taste.

On relaunch night, the service starts with the food going out quickly and enjoyed by the customers. The special sells out very quickly and CeCe abandons the quality control attempting to send out poor quality and burnt dishes before instead recooking the dish. The customers continually compliment the dishes and the relaunch is a success.

What Happened Next: Gordon revisits and Anna Vincenzo's has gone out of business. Gordon talks to ex server Ashton who reports she went back to her old ways, raising prices and made portions smaller. He then visits CC at home and she looks fantastic! She lost a lot of weight. She sold the restaurant to spend more time with her kids and her and Michael have separated. In Anna Vincenzo's place Nino's of Boca II has opened, the East Side restaurant of Ninas on the West Side.


Extra Reading


Nino's of Boca II Review


Love Hotel Hell? Visit my Hotel Hell blog here.

36 comments:

  1. Spoil is what cc is

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  2. Did it close or did she sell? Everything I seem to run across indicates that it closed.

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  3. It closed. It was a terrible restaurant and the food was the worst I ever had.

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  4. Cece's a spoiled brat, crap food. Not even chef Ramsay could help her.

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  5. Stopped by after show first aired. She had already gone back to old ways. Best thing to happen to Boca ever was her failure.

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  6. Before anyone passes any further judgement, these points need to be made...

    Have worked in television production for some time. First and foremost, these shows are EDITED down to only show scenes that will make people watch. Second, the shows producers/director tell the restaurant owners to "push the envelope", meaning start up something with Ramsay. If every owner was going to just go along with whatever Ramsay said, it wouldn't get a rating point.

    In the case of Anna Vincenzo's, was told by someone who's "in the know" the restaurant owner (CeCe?) was given 1 time slot when they were filming which was less than 2 months from her giving birth. The restaurant was struggling and the owner decided to allow filming to try to bring some attention in the hopes that business would improve.

    What was shown was a typical quasi reality program the only difference being there were no actors but plenty of direction from the shows staff. Some of the scenes are actually shot over multiple takes to get the desired result.

    Shouldn't take it seriously...

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    1. what ever!! i hate it when guys like you come on here and try to explain why an restaurant ended up closing. As a matter of fact if the restaurant how come in earlier reviews(way before the TV demons got a hold of them), had the exact same issues as GR did? Are you saying that you can crank out good restaurant food with a menu as large as hers? Frozen at that? The only then the TV producers did was expose what the customers were already complaining about in the first place..Do us a favor and keep your so-called TV facts to yourself. Btw, I'm writing as a guy who has in the restaurant business for many many years. and unlike you, know what they are talking about.

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    2. Ok I get it, you`re the freak blabber mouth making all the senseless remarks about KN Ana`s food suxed bad. So shut that pie hole in your face. You achieve what Ramsey`s done then make your ignorant post.

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    3. I'm with these guys. I hate the gimmicks and TV-fakery, but the fact is that she was doing a lot of stuff wrong, Ramsay told her to change that stuff, and she was too lazy to do it.

      It's not hard to judge plain facts. Of course you can't get local produce in Jersey in February. Of course some of the shouting and tantrums on the show were encouraged for ratings. I'd like to think not, but I accept it's pretty doubtless.

      But this stuff is irrelevant to clearly shown and admittedly poor business practices. This stuff is irrelevant to the good advice Ramsay, an extremely successful man, offers them. And this stuff is irrelevant to people lazily ignoring his advice and failing.

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  7. It's always good to take reality shows with a big grain of salt, though I gotta say that the owner of this one acted childishly in many of the scenes imo which can't be attributed to editing.

    I'd be interested in knowing what kind of scenes were done over multiple takes, it would be very revealing of the producer's intent and mindset.

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  8. I know that all shows are edited but if you count the number of times she made a snarky comment or the number of times she cries, no amount of editing can manipulate us into thinking that the producers faked all of that.

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    1. Exactly. The way she wouldn't open her mouth to talk, the way she stuck out her lower lip, the way she went nuts over the smallest bit of criticism. She is a giant toddler. A spoiled brat. Even if they only used the worst of the worst, there is no excuse for behaving like that. Ever.

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  9. Even with all retarded US production/editing crap downgrading the basic idea, it is impossible not to notice the need for immediate visit to psychiatrist of some of the owners. Pregnant or not.

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    1. Indeed. Her behavior was absolutely laughable if it hadn't been so appalling. In fact, I was embarrassed for her for just a moment before reminding myself that it's likely that kind of thinking that enabled her to continue to act this way in the first place. Further, I don't believe for a minute that she sold that restaurant, and she came off just as tacky upon the revisit. Bizarre.

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  10. CC has a disgusting attitude. Yeah pregnant or not, there is no excuse for her attitude. Do pregnant women act like that? NO, not those I've met. Psychotic crazy bitch. If she sees this she'll probably try to justify herself and get all fired up. Hah proves my point.

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    1. Glad to see you're an expert on pregnancy and its effect on women. It is entirely possible that her behavior WAS related to pregnancy or being post-partum. MOST women don't become crazy because of pregnancy but absolutely some do. Try doing some research before spouting nonsense and making yourself look like an ass.

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  11. I especially liked how - in addition to all the smack talk that the restaurant owners try to give Gordon for being a meaniehead - she constantly went on about him being a brit.

    Stay classy.

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  12. Personally, I can't stand her voice. It is grating. I wouldn't be able to work with her on the quality of her voice alone. I could barely watch the episode, she sounded so painful on my ears.

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  13. She is a racist bitch and Im glad she gave up the restaurant and wouldnt Be surprised if it was her husband That dumped Her!!

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    1. Racist... yet the whole kitchen staff was Mexican. Way to go...

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  14. when did it close?

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  15. Cece is everything that's wrong with our country.

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  16. Sad to see the restaurant close down, especially after all the work Ramsay put in for her.

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  17. Throw on some mozzarella and some a basil and a call it a Italiano no.

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  18. As someone who has worked in production I think the poster of the explanation for how it is produced is off. If you look at the show the general idea is Ramsay going in and turning a fail into a success. This often means changing almost everything and as such most owners/chefs aren't fond of that at all. It's not hard to pull 43 minutes of drama out of a week of some outside force telling you this and that sucks.

    It also doesn't make sense for all these failures to sit there and be like "oh yeah, I'll look like a complete bitch on national TV, and ruin any reputation I might have." In interviews, of course they have several takes and they have leading questions but at the end of the day if they say something ignorant and stupid, that is all them.

    Now they might stretch the truth with diners and make it look like they are saying the food is terrible when they are talking about something else. I also would take anybody "in the know" with a grain of salt. Looking at several interviews(outside the show) they are extremely mixed. Generally some of the bitchiest owners/chefs tend to say it's all staged, while others involved say it is an accurate portrayal of the owners/chefs. That was the case with ABC, where the owners were all about how fake it was yet the server they fired AND their online posts revealed that it was very accurate and wasn't staged.

    You can see it through most owners that slam Ramsay online after the show that the way they behave is just like what they are portrayed in the show. David from the black pearl is a good example of that. While they may not act like that all the time, I highly doubt they need to direct the owners like you say to get 43 minutes out of a week. There are also several owners who do not really fight with Ramsay in the show. So for the most part the owners are most likely portrayed fairly close to how they really are compared to other non-fiction shows.

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  19. Either GR has a single busy production team that thinks alike and works on every single show he has ever done, I count 10 different series thus far (UK and US), with multiple seasons of each, or we can take some of LYoung's advice as well as a serious dose of common sense and believe what we are being shown in terms of character, i.e., GR is most genuine, really cares, and I doubt that he would willingly be set people up for drama's sake. There are enough crappy leaders and owners out there to go around, why invent any of them for the sake of a show!!! The only thing that might play into this from a production standpoint (that would pan out in favor of drama creation) is the selection process... out of the dozens upon dozens of submissions looking for "help", do you think the marketeers aren't gonna be able to find some good "natural drama"? They most certainly are. Until I learn otherwise, places like Anna Vincenzo's will have closed for reasons that are fairly self-evident... like a majority of the posters have already mentioned.

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  20. Ummmm people, it's TV....why take it so serious? REALLY, none of you know these people and none of you should put this much time into being so negetive...maybe that is what is wrong with our country :(

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    1. You know... skepticism, like everything else, needs to be kept in moderation. Just like our political beliefs (reference your comment about what is wrong with our country). If you believe everything, you are a fool; if you believe nothing, then you wear blinders and are therefore also a fool. Also, when you call a spade a spade, thats not being negative... thats called an opinion, as well as honesty. There are a number of folks who comment on here that have obvious business experience, or leadership and management experience... listen and learn. Not everyone is some star-gazing GR worshiper, though if GR is respected for his professional and business character, why question it because he is on TV. Do you know the President personally? Nothing but from TV I'd bet. Do you have opinion about his policies and practices? Hmmm, No? So, I'll stop there and get back to kitchens, broken businesses, and pathetic owners. Thank you.

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    2. One of the best written comments I've ever read on one of these forums. Keep up the good work.

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  21. The food there was a piece of **** befor Ramsay showed up ! What a ungrateful ***** ! CeCe was a horrid loud mouth spoiled brat. Did not fit in with Boca Raton at all ! Glad to see her gone!

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  22. I doubt she is a good enough actor to PRETEND to be as immature and unpleasant as she came off. Her father might as well have burnt his money.

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    1. Her father enabled her and her attitude, as seen when Gordon send food back with critiques and the dad said, "F*** him!"

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  23. This is an interesting episode. In spite of all the friction and anger in the first third, I feel badly for CeCe in a way that I often don't for other owners. Maybe it's that her vulnerability and anxiety rush to the surface more clearly than in other episodes. That isn't to offer any judgment on why the restaurant didn't succeed or on her as a person, just to say that this episode - despite the real nastiness off the bat - is strangely moving. I'm glad GR gave her the chance and I was glad to see her happiness - however else I may have felt at other points.

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  24. My question: Is there a financial commitment made with the show/GR? As in, in exchange for coming we will pay you X% for the next 24 months etc. I know restaurant industry is not easy, especially in some of these locations but it seems like following many of these episodes I find *Closed* after a quick google search. True where there is smoke (struggling business) there will be fire (failure). The couple splitting is no surprise, he seemed like a terrified pushover to her. It's disheartening to read she started cutting corners instantly after the show but we all saw in the episode how *the following night* she was already attempting to send out burned food. How ignorant can you be? You are on National television stating "I don't care". Shocking stuff. And I agree with CC representing a large percentage of the current day American anchor, sinking the society as a whole. I was surprised how much crap GR took in this episode.

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  25. Unfortunately for her father, she lost his money. Her emotional instability appears to be clinical and she really should consider professional help. She is extremely insecure. That is obvious from her need to attack others and from her need for attention through her clothing choices. The restaurant closing is a hard lesson learned. She needed to listen to her staff and customers. Her customers were the ones that buttered her bread.

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    1. Uh - let's not forget her weight. She is clearly out of control in several areas of her life. Lots of fat people are bullies and have a ton of anger and CC was no exception. Seriously? You have a family that loves you, own your own business and was able to get expert advice from one of the most successful restaurant entrepreneurs on the planet, and still couldn't make it? Lose some weight and get healthy, maybe good things will follow.

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